Base makeup

With just one light application, the veil-like, fine particle base covers pores and texture. This powder primer prevents makeup from smudging and shininess, leaving your skin feeling smooth and natural for hours*1. The unique clay powder formula creates a smooth, natural-looking*2 skin base. (1)...

A serum primer that exfoliates and moisturizes to create radiant skin. *Makeup effect [AHA* + BHA*2 + LHA*3 + Panthenol*4] A new routine for face makeup. Blend, care, and stay in place with Prada Green liquid. Wrapped in a thin, transparent film, it leaves...

A primer that floats on the skin, providing a cushion of moisture to prevent makeup from coming off. It infuses moisture and prevents makeup from smudging. This primer was inspired by jellyfish, which are over 95% water. The soft geliology veil traps moisture that...

A primer that floats on the skin, providing a cushion of moisture to prevent makeup from coming off. Instills moisture and prevents makeup from smudging. This primer was inspired by jellyfish, which are over 95% water. The soft geliology veil traps moisture evaporating from...

A primer that floats on the skin, providing a cushion of moisture to prevent makeup from coming off. Instills moisture and prevents makeup from smudging. This primer was inspired by jellyfish, which are over 95% water. The soft geliology veil traps moisture that evaporates...

Protects skin from various types of light*1. Adds a sophisticated glow, covers dullness and uneven skin tone, and naturally brightens skin tone*2. *1 UV rays, blue light, and near-infrared rays (based on third-party testing results)*2 Based on makeup effects capacity 30mL specification <How to...

Smooth pores and fine lineswith a stress-free application experience. A unique silicone-free primer. Comfortably covers pores and fine lines. *Due to the makeup effect capacity 20g specification <How to use> Take an appropriate amount and spread it over the entire face or on areas...

It blends into your skin like skincare, thoroughly covering pores, unevenness, and uneven skin tone. It gives you a natural, even, and beautiful finish, like fresh, newborn skin.* *Due to the makeup effect color 01 Light Beige 02 Medium Beige capacity 27g specification <How...

It blends into the skin like skincare and manipulates light to conceal pores, unevenness, and uneven skin tone. It gives a natural finish* that makes the skin itself appear more beautiful.*Due to the makeup effect color 01 Natural Beige 02 Radiant Beige 03 Lavender...

A thin, translucent color filter pinpoints and corrects skin concerns. A color corrector that spreads with a refreshing skincare feel and blends into the skin. A thin film provides natural coverage while firmly correcting impurities without any whiteness or concealment.It glides on with a...

This limited edition sunscreen compact can be applied over makeup for a natural tone-up. It also covers any redness you may have, and its SPF45/PA+++ rating protects your skin in spring and summer. This limited-edition milky yellow shade evens out uneven skin tone and...

It shines like a drop of jewel. A serum makeup base that gives your skin a fresh, radiant glow. This serum primer glides on with a dewy texture, radiating a jewel-like glow for a natural, radiant finish. Its SPF40/PA+++ UV protection provides thorough skin...

Maintains a fresh, translucent, radiant complexion*1. The strongest*2 UV-blocking primer that protects skin from UV rays. *1 Makeup effect *2 Paul & Joe's highest UV protection index (SPF50+ PA++++) in Japan. This UV-cut primer thoroughly protects skin from UV rays and has been renewed...

A light and smooth liquid makeup base The moisturizing, milky texture blends seamlessly with the skin, leaving it smooth and silky like a filter, ensuring a thin, even application of foundation. Formulated with moisturizing silk essence and shea butter, it adds a natural glow....

The light-reflecting day cream, an idea from a backstage artist that creates a raving fanbase, delivers three-dimensional, luminous, and radiant skin. Two new colors now available. Strobe Cream, a "moisturizing cream and foundation primer" pioneering the hybrid product fusion of makeup and skincare*1, now...

It's so light it feels like your skin is breathing. A poreless primer that moisturizes and brightens your skin all day long. Rather than "filling" troublesome pores, it flattens them out and blurs them with light to cover them. The light and soft texture...

A makeup base that gives you noiseless, beautiful skin* that lasts. *Noiseless, beautiful skin is skin that makes pores, uneven skin tone, and shine less noticeable thanks to the effects of makeup. Make your daily makeup even more fun. Newly developed for Asians by...

A dazzling aura in just one step. Every time you use it, your skin will glow from the inside out. Introducing the new CC primer with SPF50+ and PA++++. For a flawless complexion and enhanced skincare,the SK-II CC Cream has evolved, adding a long-awaited...

The Silky Balm Primer, which prepares skin for poreless skin*, is now available in a convenient stick form. The balm melts and moisturizes upon application, and changes to a smooth texture as it adheres to the skin. It softly covers pores and unevenness, leaving...

A primer that leaves your skin feeling smooth and semi-matt, and keeps your skin looking fresh even when you sweat. This limited-edition, two-layer foundation primer prevents makeup from crumbling or stickiness, maintaining a beautiful, smooth, semi-matte finish. The dewy water base transforms into an...